Heights and Hills is thrilled to launch Age Friendly Park Slope
This year, with some funding secured by Councilmember Brad Lander, Heights and Hills has embarked on a project to create an “age friendly business district” in Park Slope. Partnering with New York Academy of Medicine, Councilmember Lander’s staff, volunteers from the Park Slope Center for Successful Aging and from Good Neighbors of Park Slope, we have begun a project to educate merchants about the needs of older consumers and encourage age-friendly practices. Led by James Bernard, a seasoned community organizer, volunteers have reached out to over 60 businesses thus far in the Park Slope commercial district who have responded to a survey that is focused on age-friendly practices in four spheres: Marketing, Ambience, Design and Experience. Businesses that meet or exceed a basic number of age-friendly practices will be deemed “age friendly”, will receive a decal to place in their store windows and will be featured on a dedicated web page. This is a win-win project: merchants will get more business, and businesses will begin to think about accommodating the needs of older customers!
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